Nairobi, Kenya - March 2024 - BRANDACK proudly announces our dynamic participation in PROPAK East Africa 2024, the continent's premier trade event for packaging, food processing, printing, and plastics. Held at the SARIT Expo Centre from March 12st to 14th, the packaging trade show provided an unparalleled platform for BRANDACK to connect directly with African businesses, showcase our innovative packaging capabilities, and solidify our commitment to serving the unique needs of the African market.
Showcasing Print and Pack Innovation
Our vibrant booth was a hub of activity, buzzing with industry professionals eager to discover how BRANDACK's bespoke printing and packaging solutions can elevate their brands. We highlighted our comprehensive suite of services specifically designed for African enterprises:
✅ Precision Custom Printing: From eye-catching CMYK and vibrant Pantone spot colours to sophisticated foiling and embossing, we demonstrated how high-impact visuals drive shelf appeal and brand recognition.
✅ Structural Packaging Mastery: Featuring innovative, functional, and sustainable packaging designs tailored for diverse African product categories - from FMCG giants to premium specialty goods.
✅ Sustainable Packaging Solutions: Presenting our growing range of eco-conscious materials and efficient design practices, helping brands meet evolving consumer demands and environmental responsibilities.
✅ End-to-End Expertise: Emphasizing our seamless process - from initial concept and structural design through meticulous printing, finishing, and reliable logistics.
Engaging African Business Pulse
The true highlight was the invaluable face-to-face interaction. We engaged in hundreds of productive discussions with manufacturers, distributors, retailers, and entrepreneurs from across Africa. These conversations provided deep insights into:
✦ Local Market Dynamics: Understanding specific regional challenges, consumer preferences, and logistical considerations.
✦ Growth Ambitions: Learning firsthand about the aspirations of African brands looking to scale domestically and internationally.
✦ Pain Points: Identifying common hurdles in sourcing high-quality, cost-effective, and timely packaging solutions on the continent.
Serving Africans: More Than Just Packaging
Our presence at PROPAK East Africa 2024 powerfully underscored our mission: "Served Africans with Custom Printing and Packaging." It’s not just about supplying boxes and labels. But it's about becoming a true partner in African brand success. We demonstrated our ability to translate local insights into tangible packaging that protects products, tells compelling brand stories, resonates with consumers, and withstands the rigors of African supply chains.
Building Bridges for Future Growth
The energy, feedback, and connections forged at PROPAK East Africa were immensely positive and productive. We left SARIT not just as exhibitors, but as energized partners, brimming with fresh ideas and reinforced dedication to the African market. The event solidified existing relationships and ignited numerous promising new collaborations.
Looking Ahead
PROPAK East Africa 2024 was a resounding success, reinforcing BRANDACK's position as a leading provider of innovative, custom packaging solutions dedicated to empowering African brands. The insights gained fuel our ongoing commitment to developing even more relevant, sustainable, and impactful packaging for this dynamic and rapidly growing market.
BRANDACK is ready to partner with you. Contact us today to discuss how our custom printing and packaging expertise can drive your African brand forward.
